Everyone loves a great reinvention story. Fisker Automotive is telling its story of a tenacious journey to reemerge on the global scene with a new name, new logo, new executive and management teams, and a new assembly facility in Southern California.
From the beginning, Fisker captivated the Immersed Technologies Team with its innovative solution for the person wishing to indulge passion for elegantly designed automobiles with equal desire for sustainable and environmentally responsible engineering. The name Karma Automotive is new, but the company’s values haven’t changed.
Karma’s Chief Marketing Officer James Taylor noted the name “Karma” was chosen because it is relevant to both the old and new brands.
Taylor further said, “Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for. It’s authentic.”
We look forward to continuing our working relationship with Karma Automotive and to spotting Karmas on the road.