If you want to make a difference in the world,
If you want to be an avenue for positive change in people’s lives…
Then no matter what it is you have to offer, you will also have to learn how to build bridges.
Immersed Technologies’ clients make a difference globally, locally, and in their various internal communities. They are world changers who ask us to build some of the communication bridges they need to deliver a message, tell a story, or train a workforce.
Santa Ana College asked us to create a video to deliver a message of inclusivity.
The College has an Automotive and Diesel Department that offers associate degree curriculum in automotive technology, mid-range diesel engine service, and diesel and heavy equipment technology with multiple certification opportunities. It’s a highly respected program that has attained National Automotive Technicians Education Foundation (NATEF) certification. People go specifically to Santa Ana College (SAC) because of the program’s reputation.
The video is not for those who already have an interest in automotive technology and know SAC is the best college to attend for the education and training they need. It’s for everyone else. It’s for all the people who may never consider a career in automotive technology, simply and only because they don’t know to consider it. It’s for the potential non-traditional automotive student. Specifically women, but also those over the age of 24, people already working and supporting families, and others who qualify as non-traditional for this particular program.
Women represent only a quarter of the automotive workforce even though they make up nearly half of the U.S. labor force. It’s true, women work in the automotive industry, but the fact is ― the automotive industry doesn’t have the best track record when it comes to attracting and retaining women as technicians. Santa Ana College looked around, saw room for improvement and said, ‘We can do better.’
The Bureau of Labor and Statistics estimates 39,100 new jobs in the automotive industry will be created between 2014 (the year the estimate was made) and 2024. There is a 5% job growth rate predicted over that decade. That’s a lot of opportunity and possibility for men and women ― for people from all walks of life.
We had a lot of fun working with the knowledgeable and caring instructors and their enthusiastic and competent students. We loved the opportunity to assist Santa Ana College with their mission to meet the needs of their diverse community. And of course, we are huge automotive technology fans who think a career in the industry is a rewarding one.
Visit the Santa Ana College website and take a look at their automotive and diesel technology program and see for yourself how they are making it inclusive and welcoming for all students.